Monthly Archives: August 2014

5 Mistakes That Will Kill Your Personal Brand

Heres an article outlining 5 mistakes that will kill your personal brand. Instead of listing 5 obvious traits that would lead to failure such as laziness, poor attitude, and lack of cooperation; this articles goes into detail on the five areas of your brand that could actually be hurting you today. 

Read the article here: http://www.youtern.com/thesavvyintern/index.php/2014/08/15/5-mistakes-that-will-kill-your-personal-brand/

Advertisements

How To Develop Your CEO Brand And Become An Industry Leader

Really a great read from Forbes on maintaining a good CEO Brand.

We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their most famous CEOs’ names, too. Jack Welch, Richard Branson, Warren Buffet, Daymond John: You know those names thanks to CEO branding.

CEO branding isn’t only for the founder of a company. People like Marissa Mayer at Yahoo, Mark Cuban of the Dallas Mavericks and even Angela Ahrendts — who built such a strong CEO brand at Burberry that Apple elected to make her an offer to lure her away — have all reaped the benefits of CEO branding.

Read the rest here: http://www.forbes.com/sites/theyec/2014/05/22/how-to-develop-your-ceo-brand-and-become-an-industry-leader/

3 ways to leverage employee personal branding to grow your business

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: “But I don’t want all the attention to be on me.”

The CEO brand is just a starting point. Personal branding is extremely important for a company’s employees as well.

Read the rest of the article here: http://www.bizjournals.com/bizjournals/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html

How to develop a strong CEO brand

A great article on how to develop a strong CEO brand. Click the link below!

 

As the greatest success expert of the past 100 years, Napoleon Hill, said in his famous book The Laws of Success, “People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.”

 

http://www.wework.com/magazine/knowledge/develop-strong-ceo-brand/

​3 ways to leverage employee personal branding to grow your business

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: “But I don’t want all the attention to be on me.”

The CEO brand is just a starting point. Personal branding is extremely important for a company’s employees as well.

 

Read the rest here: http://www.bizjournals.com/chicago/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html

Savvy Literary

We don’t just represent your project we brand it! 

The link posted below brings you to a page that outlines the true value of our hard work at Ascendant Group. 

Raoul Davis is a savant. His expertise in executive branding & strategy is superb and far exceeds his age. I often marvel at his understanding of brand penetration. And his application is flawless. He is the LeBron James of branding: smart, polished, and thorough. He keeps me on my toes and there is no one I’d rather call when I need a question answered or an expert viewpoint. Being in the same industry, I often run across competitors who have no idea what they are doing. Raoul is just the opposite. He is your favorite brand manager’s brand manager. If I were a Fortune 100 CEO or a talent with a major brand, he could represent me in a heartbeat. He is that good.”
– Arthur Smith, CEO of AGS Media

Follow the link below and see how Ascendant Group can help you or your company acheive greatness.

http://www.savvyliterary.com/ascendant_publishing.html

PR evolved

A great read on the new generation of Public Relations. 

 

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social engagement, content marketing, brand publishing, media relations, inbound content, SEO strategies and limitless creativity.

Today, PR includes social media, blogging, online reputation management, brand journalism, content strategies, thought leadership and more. PR is now an extremely broad and diversified field – it is no longer anchored to crisis communications, press releases and media alerts.

 

3 Cores of New Age PR: Is Tweeting Public Relations?