How To Develop Your CEO Brand And Become An Industry Leader

Really a great read from Forbes on maintaining a good CEO Brand.

We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their most famous CEOs’ names, too. Jack Welch, Richard Branson, Warren Buffet, Daymond John: You know those names thanks to CEO branding.

CEO branding isn’t only for the founder of a company. People like Marissa Mayer at Yahoo, Mark Cuban of the Dallas Mavericks and even Angela Ahrendts — who built such a strong CEO brand at Burberry that Apple elected to make her an offer to lure her away — have all reaped the benefits of CEO branding.

Read the rest here:


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