When you think of Social media sites that most businesses use to send out their message and promote themselves you always see the same platforms.
But what about sites that are overlooked and not used as much as Twitter? In my experience sites like Pinterest, Tumblr, StumbleUpon, Digg, and many others have been extremely helpful with boosting my image and gaining a better knowledge of others. When you log into Pinterest you aren’t just welcomed by a number of colorful quotes with a celebrity’s face attached in the back, you are actually experiencing the culture and true identity of that business (or CEO). I have always found it important to utilize every outlet possible when it comes to putting my message out for the world to see, and that is why I love sites such as Pinterest and Tumblr. It helps break free from the status quo of business and social media, and allows me to boldly post in a way that represents myself and my company.
Here is my Pinterest account!
This article, featured in YFS Magazine, stresses the importance of a strong CEO presence for a good public image. I outline the 4 ways you can kick-start your CEO Branding Strategy.
1.) Define and live your mission.
2.) Reach your target audience.
3.) Maintain a positive presence.
4.) Share your vision and your victories!
Read the rest of the article here: http://yfsmagazine.com/2013/05/13/ascendant-group-ceo-raoul-davis-shares-how-to-create-a-ceo-brand-strategy/2/
Here’s a Q/A I participated in highlighting my thoughts and experience with culture in an office setting. This is a great read (short and simple) if you are currently having issues with the culture or demeanor of your office. This Q/A really goes into detail about how I feel when I am both hiring and looking to make changes in the office.
Dr. Mike is a physician who has combined his medical expertise with his culinary talents to promote healthy food that tastes great! His book “Eating Well, Living Better: The Grassroots Gourmet Guide to Good Health and Great Food”, can best be described as a culinary survival manual. Dr. Mike’s vision of healthy food seeks to counter the inflammatory effects of the modern Western diet. I advise everyone to try a few of his recipes from the link posted below! Once you’ve fallen in love with what you have created be sure to visit his website for more recipes and updates on Dr. Mike as he continues to promote healthy dietary choices.
Your product or service isn’t the only thing you need to be promoting. As a CEO, one of the most powerful exposure and revenue-building tools your company has is, in fact, you.
Consider these survey results compiled by Burson-Marsteller, one of the world’s largest PR firms. that illustrate the importance of a CEO’s reputation to the success of the company. The results indicated that, based on a CEO’s reputation:
- 95% of those surveyed decided whether or not to invest in a company
- 93% would recommend a company as a good alliance or merger partner
- 88% recommend the company as a good place to work
Read the rest here: http://www.forbes.com/sites/theyec/2012/08/08/as-ceo-are-you-putting-your-best-face-forward/