Your product or service isn’t the only thing you need to be promoting. As a CEO, one of the most powerful exposure and revenue-building tools your company has is, in fact, you.
Consider these survey results compiled by Burson-Marsteller, one of the world’s largest PR firms. that illustrate the importance of a CEO’s reputation to the success of the company. The results indicated that, based on a CEO’s reputation:
- 95% of those surveyed decided whether or not to invest in a company
- 93% would recommend a company as a good alliance or merger partner
- 88% recommend the company as a good place to work
Read the rest here: http://www.forbes.com/sites/theyec/2012/08/08/as-ceo-are-you-putting-your-best-face-forward/