This article, featured in YFS Magazine, stresses the importance of a strong CEO presence for a good public image. I outline the 4 ways you can kick-start your CEO Branding Strategy.
1.) Define and live your mission.
2.) Reach your target audience.
3.) Maintain a positive presence.
4.) Share your vision and your victories!
Read the rest of the article here: http://yfsmagazine.com/2013/05/13/ascendant-group-ceo-raoul-davis-shares-how-to-create-a-ceo-brand-strategy/2/