In todays society it is important to understand one of the most important ways a company/organization is viewed by the public eye. People are not only looking at the importance and significance of your company and the work that you are doing, but also the way the CEO is presented. Now that you know this, how does your CEO stand in the public eye and how can they promote themselves in a way that attracts more business and demands loyalty. In the following article featured in Forbes Magazine I list the 4 most practical ways to boost your company’s CEO brand and define your company through powerful leadership.
I saw another post today touting the great culture of a company and showcasing the office space. That’s great, but a cool office does not make a culture alone. A culture is a set of values and norms that define the behavior of an organization. Sure. perks and cool chairs can be an extension of that, but you have to start with what you believe.