In a world where people make connections off of emotion, it is important to grasp the concept of personal branding. The reality is that clients rarely make a personal connection with a brand — they usually make that connection with a person. Understanding how to use this to your advantage will help make a difference in the way potential clients view your business.
Understand WHY: Proving expertise in your field demonstrates the flexibility you have while promoting your business. If you have a group of employees that can each find a niche of their own it will help you reach a larger variety of potential clients. For instance, a financial firm should have investment advisors focused in different categories, such as investment planning for university professors, athletes, or real estate investors. Your team will be speaking a common language with clients.
Read more on how to promote personal branding and the importance of connecting with your clients here: http://www.bizjournals.com/bizjournals/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html?page=2
Most people view LinkedIn as just another account they need to remember a password for. The truth is, if done the right way, LinkedIn can be a powerful tool to propel your business into the next level. What is that next level? Whatever you want it to be! Imagine you are an accounting firm looking for new clients, you are also looking to expand your business globally. All you really need to do to get the ball rolling is establish an excellent online presence using LinkedIn, and brand your company in a way that promotes professionalism and authenticity.
Let’s flip the scenario. Imagine you are looking for an accounting firm to help handle your business, but you are busy and don’t have a lot of time to do research. Wouldn’t it be simple enough to log into LinkedIn and search for firms that could offer assistance?
When creating the account it is extremely important you understand what your potential clients are looking for and how you can portray this through your account. Understanding how to apply strategy and research to your profile will make all the difference in your ultimate success rate.
Overall, LinkedIn is a powerful outlet to expand, promote, hire, connect, and succeed in a fast paced business world. While social media is adapting and certainly becoming one of the strongest social tools known to man, it is strongly encouraged for businesses to learn how to adapt and survive using this tool.
For more information and help with using social media use the link below to read an article all about the business pros and cons of different social media outlets.